ALLURE BRIDALS

Timeless Elegance Meets Modern Flair

Price Range: $1800 – $3000

Allure Bridals began as a family-run fabric store and has grown into an industry‑leading bridal label, creating gowns with ethically sourced materials and meticulous craftsmanship. The brand is celebrated for blending classic sophistication with contemporary trends: think soft laces, flowing tulles and delicate beading paired with sculpted bodices, Basque waistlines and detachable sleeves or trains. Each dress is designed to complement the bride’s unique beauty, featuring details like floral appliqués, dramatic backs and perfect draping that make her shine. From luxurious satin ball gowns to sleek mermaid silhouettes, Allure’s collections offer a wide array of styles, all adorned with intricate lacework and shimmering embellishments.


To truly experience the beauty and craftsmanship of these gowns, we invite you to visit our Coral Gables boutique. Our experienced consultants will guide you through the full collection and help you find the Allure dress that reflects your story and style.


Book online or call today for an appointment to try on our curated collection of Allure Bridals wedding dresses.


Find Your Dream Dress in Our Wedding Dress Collection

From romantic to modern, our wedding dress collection has something for every style and size. 


Book an appointment to find yours at Merlili Bridal. We can customize or make alterations to wedding gowns.


Don’t forget to view our
Plus Size Curvy Bridal Gowns or our bridal accessories to complete your wedding day look of perfection.